This poster advertises a roundtable discussion hosted by Washington University in St. Louis' Arts & Sciences. Speakers discussed issues on privacy, prompted by the discovery of the NSA's tapping of phone calls. The poster features WashU's phone number, aggressively cropped to insinuate this idea of surveillance.
User research, web, UI/UX.
View the full design process here. Clickable prototype available here.
Through research and interviews, we found that many students, especially those who are first generation, minority, or low-income students, navigate through the college application process alone. Even students with academic resources are often overwhelmed by the complicated process of searching for and applying to colleges. In response, we created BoostU, an online guide that focuses on keeping the college application process straightforward and stress-free. It features simple search functions, clear informational pages, and a unique calendar system.
BoostU Design Team: Product: Kathleen Huang Brand Identity: Emilio Ramos Collateral: Ariana Montanez Data Visualization: Kara Gordon
Thanks to JunQi Zhai for the photography.
Web, UI/UX, e-commerce.
Website for QuickCycle, an e-commerce site for biking gear. The site was designed to be accessible to a broad range of consumers, from avid mountain bikers to new hobbyists, and was created based on various user personas. In the wireframes, emphasis was placed on creating easy-to-use search filters that would help all types of consumers find and purchase a suitable product. Varying home screens cycle through different audience personas.
Logo, branding, art direction.
The Lunar New Year Festival (LNYF) is an annual event on the Washington University campus that promotes Asian culture through dancing, acting, and musical performances. The 2013 show celebrated the Year of the Snake, featuring the theme "Across the Water." It was one of the largest shows on campus, attended by approximately 1,500 people.
Created at FleishmanHillard for Monsanto Company.
This iPad experience was displayed at the 2014 Aspen Ideas Festival, where visitors to Monsanto's tent could interact with various screens set up throughout the space. The interactive presentation gave background on different aspects of farming and aimed to help facilitate conversations between the company and the public. It was designed to fit existing style guidelines.
Naughty & Nice Cards
Greeting card set, each face 7 in x 5 in, accordion fold.
These greeting cards seem mean at first but reveal a sweet message when unfolded.
Poster set, 16 in x 20 in each.
Diptych of two aligning but separate posters intended to be seen side-by-side. Each poster features a quote from the novel Their Eyes Were Watching God by Zora Neale Hurston, pulled from the beginning and the end of the story. These quotes and the accompanying images represent the main character's evolving views on love, from idealistic to disillusioned.
Free Rent Promotion
Responsive website design for EZ Properties' apartment sweepstakes. The website was created to appeal to EZ Properties' target demographic, WashU college students. Pattern pulled from The Pattern Library.
Installation (Bixby Hall, Washington University in St. Louis), cellophane, approx. 5 ft x 15 ft. In collaboration with Tiffany Kim.
This installation explored how color alters environment. Since students often used this space as a break area, we sought to create a soothing atmosphere through the effects of color and light. The chosen color palette and design represent an abstracted waterfall that completely encompassed any viewer with color, both directly from the squares as well as from the reflections on the walls and floor.
A short biography of information designer, Ladislav Sutnar, written by Steven Heller. The book features samples of Sutnar's work, labeled by an informational system inspired by Sutnar himself.
Infographic, 34 in x 22 in. Information taken from the U.S. Census Bureau.
Data visualization displaying change in population density from 2000 to 2010. The data is broken down into three more easily-digested parts: size of each continent, people per square mile in each continent, and population of each country within that continent.